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Invest in Your Customers!

You are here: Home / Uncategorized / Invest in Your Customers!

April 9, 2019 by Rosalind

Benefits of Good Customer Service

Customer service is the heart of any business that aims to give a superb service which leaves the client feeling respected and valued. Even if offering a magnificent service involves additional resources, money or time, if you get it right, it will allow you to set yourself apart from the competition, maintain a good reputation in the community as well as help retain current customers and possibly increase their spending.  Keep in mind; it is six-times more expensive to get a new client than to retain an existing one and influence them to increase their spending with you.

A Pleased and Happy Customer Will Refer You to Others

If your customers are content with your service, they tend to spread the good news to family, friends and colleagues. According to research, 77 percent of clients have shared good experiences with others. Imagine, if you have a remarkable experience with a product or service, you are probably going to rave about it to at least one friend even if its in a  casual setting. It’s just natural; most people want their acquaintances to trust brands that they trust, your customers are no different.

It’s a domino effect. Once you have an excellent customer service team, they will work hard to please and go beyond your customers expectations. Then, those clients will be pleased and refer your product or services to their friends. Customers are truly the best and least expensive advertisers you can invest in.

 

High Quality Customer Service Encourages Them to Stay Loyal

If a client has an amazing experience with your service, you have just increased your brand loyalty!  Customers who are loyal, also tend to spend more with each visit. While one single customer wont change the trajectory of your annual revenue; customer service training wills show you how to make each customer feel as if they were your ONLY customer. Regardless if you have ten or hundred of businesses providing identical products or services, your brand must stand out at all times.   Stellar customer service will definitely differentiate your brand from the pack. Loyalty leads to trust, and customers trust real-life humans that they encounter over just ideologies of a company. Remember, your customer service team represents you with each encounter of each and every customer.

Excellent customer service will:

  • Increase client loyalty
  • Increase client spending with your brand
  • Increase positive word-of-mouth promoting your brand

Also, there are other reasons why customer service is vital and lots of ways you can make sure you’re giving the servicet hat generates the best experience for your clients.

What are Strategies for Good Customer Service

  • Knowing the wants and needs of your clients
  • Treating clients respectfully
  • Acting on the promises you’ve made to your clients
  • Handling issues and complaints as well as returns gracefully
  • Going beyond customers expectations

These methods play a vital role in clients feeling valued and respected and in time can maximize your overall revenue budget.

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